These things are extremely important for a number of reasons. For instance... Never under estimate the power of sitting down and answering personal questions of individuals that took the time to reach out to you... one at a time until there are so many questions that you have to group them together and give mass sincere answers via blog or facebook posts.
In addition to the awesome goodness that results from building a genuine relationship with your fans (and turning them into RAVING fans), there is a bonus to blogging and creating a massive website with lots of content. Good old "organic" goodness. Google starts to be impressed as well and gives you more juice. You will begin to rise to the top... becoming the cream of the crop that people see first when searching for what you have to offer.
There are specific strategies that you can utilize to launch yourslf into the stratosphere in your industry. You just need to know how to tie them all together.
If you want some real, in-depth information and tools to help in that area, hop over to the CONTACT page of the website and reach out. I would be honored to help you develop a manageable strategy to create meaningful relationships with the list of clients and associates that you are building.
Be Diligent. Be Determined and Be Defined by Excellence!